Interactive Financial Marketing Group Partners with Informa Research Services to Provide Consumers Most Complete Auto Loan Data

New service features expanded rate information tailored by visitor location

Richmond, VA – March 26, 2012 – Interactive Financial Marketing Group (IFMG), a division of Dominion Enterprises, today announced it has partnered with Informa Research Services, Inc., a subsidiary of Informa plc (LSE: INF), to deliver the most accurate and relevant auto loan figures available to consumers visiting IFMG’s network of automotive financing sites.

Since 2002, IFMG has helped over 5 million U.S. consumers with their automobile financing needs, providing a secure online credit application and an array of tools such as calculators, news feeds and credit advice. Providing the more precise auto loan rate data compiled by Informa underscores IFMG’s commitment to helping these visitors find the best loan options.

In addition, the new partnership will allow IFMG to distribute data that represents a broad spectrum of consumer profiles while customizing the information based on where the visitor is located. This interest rate data can be accessed by visiting www.carloan.com/rates.

“Our goal in working with Informa is to create a better resource for consumers who are researching their options for auto financing,” said Tom Feary, general manager of IFMG. “We selected Informa because they give us the detailed and accurate data we need for the range of credit scores our visitors represent.”

About Interactive Financial Marketing Group:

Interactive Financial Marketing Group (IFMG) is a pioneer in lead generation, validation and management services for the automotive industry.  By focusing on innovative approaches to lead generation since its inception in 1989, IFMG has developed a family of brands that includes hundreds of the most recognized Internet addresses and vanity phone numbers such as Carloan.com, Autoloan.com, 1-800-CAR-LOAN® and 1-800-AUTO-LOAN®.

Interactive Financial Marketing Group is a division of Dominion Enterprises. For more company information, contact IFMG at 800-222-8374 or visit www.interactivefmg.com. For more information about IFMG products and services for auto dealers, visit www.carloanco.com.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, travel and daily deals industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, customer relationship management, website design and hosting, and data management services.  The company has more than 40 market-leading websites reaching more than 17 million unique visitors monthly.  More than 77 million For Rent®, Employment Guide® and Travel Guide magazines are distributed nationwide each year.  Headquartered in Norfolk, Virginia, the company has 3,300 employees in more than 145 offices in the United States, Canada, England and Italy.  For more information, visit DominionEnterprises.com

About Informa Research Services, Inc. (www.informars.com)

Founded in 1983 and headquartered in Calabasas, California, Informa Research Services, Inc., provides the financial industry’s most extensive array of market research and decision-support information.  Conducting daily surveys of the retail, lending, and business products offered by more than 10,000 financial organizations nationwide, Informa currently supports the product pricing decisions of more than 6,500 clients, representing all 50 states and including all of the top 100 financial institutions. Informa’s Media Partnership Division helps clients reach consumers searching the Internet for information on lending and deposit products.

###

Amy Taggart is the Marketing Manager for Interactive Financial Marketing Group

Great article this week from Hubspot on how to get started with mobile marketing.

Since I’ve been dabbling in it myself, I can see that these 4 steps are the real deal:

1. Get Comfortable with Your Own Mobile Device
2. Set Up Your Mobile Website
3. Create a QR Code Promotion
4. Create a Mobile Display Ad

If you’ve used a QR code as a smartphone owner, more often than not if it’s a URL you click the link to go to the landing page. Then you realize too late that it’s just a standard web page on your mobile browser.

That is not good.

In fact, it’s actively annoying. The display is too small, and if you zoom to be able to read it, navigation is a beast.

Step #1 is a shortcut to understand the user experience, but #2 is the biggest key. Even if it’s just for the landing page, it is crucial to have a mobile-compatible version.

Now, this may be oversimplifying the process, but you have to start somewhere.

What’s your strategy for getting mobile to access those 271 million mobile subscribers?

Amy Taggart is the Marketing Manager for Interactive Financial Marketing Group

Taking a look around to see what 2012 could look like, and there are articles coming out of the woodwork on what will be happening in online marketing over the next twelve months.

Here’s a list of several that caught my eye this week:

• “7 Social Media & SEO Tactics Business Will Adopt in 2012” – great insight into how social media will figure in as a means for marketers to expand their reach.
• “31 Pro Tips for a Successful, Satisfying, and Insanely Profitable 2012” – a collection of quotes from some of the brightest names in marketing thought leadership, including Chris Brogan, Hugh MacLeod and Dan Zarrella. My favorite quote is the first from Leo Babauta: “Don’t mistake busy-ness for effectiveness.”
• “5 Social Media Rules You Learned in Kindergarten” – You know this stuff. This article shows you how it applies to your interactions on Twitter, Facebook and the like. Remember to “use your indoor voice” and not make it just about you.

And this article deserves its own separate entry:

• “Everything Marketers Need to Know About SOPA” – bookmark this one. There are bills in process right now in the House and Senate that could undermine social media as we know it by removing users’ ability to post and share content on sites like Facebook, Twitter and YouTube.

Amy Taggart is the Marketing Manager for Interactive Financial Marketing Group

Love me some Hubspot. They always have such interesting blog posts.

This week I got sucked into reading “25 Eye-Popping Internet Marketing Statistics for 2012.”

How can you pass up a title like that?

According to their numbers, mobile marketing is going to be key for 2012, with 11 of the 25 offered “eye-poppers” pertaining to that category. My favorite? “Mobile internet users will reach 113.9 million in 2012, up 17.1% from 97.3 million in 2011.”

We have a joke saying around here: “The Internet is going to be huge.” With more than 3/4 of the total US population online in 2012 (another eye-popper), we can check that one off the list.  According to this article, it looks like we should amend that to say “The Mobile Internet is going to be huge.” And even more so this year.

Even better, “88.1% of US internet users ages 14+ will browse or research products online in 2012.” We knew the numbers had to be huge – see Google’s ZMOT push – but that is amazing.

Which of course raises the question(s): what are you doing to make sure that you’re ready for all those eyeballs? Are your websites optimized so that they can find you? Are they mobile-ready?

If not, it’s a good time to start! Going forward, we’ll cover some best practices. Stay tuned!

Amy Taggart is the Marketing Manager for Interactive Financial Marketing Group

New Year’s celebrations are always bittersweet. Full of remembrances of the year just past and hope for the next, which is part of why we traditionally sing “Auld Lang Syne”, a song that celebrates endings and new beginnings.

This year it’s a little different here at IFMG, one of our bright spots is moving on. A little more bitter in with the sweet.

Rosa Luciano has been here since June 2010 as a contractor. She came in to help us out while one of our own was deployed with the Army in Iraq. During the past 18 months, she has worked diligently with me and the rest of the team on programs designed to push us into the modern world of social media and expand our interaction and reach.

The good news is that our employee is back safely from serving overseas. The bad news is that it means that we can’t keep Rosa.

You’re familiar with her work if you’re reading this blog, have visited our Carloanco blog, or are subscribed to any of our three Twitter feeds (CarloanCo, InteractiveFMG, Carloan). You’ve read her writing if you’ve subscribed to our Carloan.com dealer or consumer newsletters. If you’re following our Carloan Facebook presence for consumers, she launched and maintained that for us.

She’s had a strong influence on how we’ve entered these communication channels, and as her manager, I have nothing but praise for how she’s helped us in her time here.

We wish her all the best…and want to help her land her next role.

If you’re looking for someone in the Richmond area who has expertise in social media (blogging, Twitter, Facebook), websites, email marketing, marketing communications and a lot more, get in touch with her. Send her a message via Twitter using her handle, @RozaLuciano, or check out her LinkedIn profile.

And to show you her A game, she’s even got a mobile-compatible QR code for her LinkedIn Profile:

We’re really sad to see her go, but so excited to see what she does next!

Amy Taggart is the Marketing Manager for Interactive Financial Marketing Group