Archive for September, 2010

Employee Spotlight: Meet Kevin Boylan!

September 22nd, 2010 by

We continue our Employee Spotlight series this week by highlighting Kevin Boylan. A native of North Carolina, Kevin has been in Richmond 3 years and with IFMG for 2 years.

Prior to IFMG, Kevin was employed with Dominion Power as a web developer and has been in the web and database development field for over ten years. We introduce to you Mr. Boylan:

How long have you been with the company?
About 25 months, but there was a 9 month long interruption where I was distracted by what I thought was a greener pasture. Turns out I was wrong, so here I am.

What is your role at IFMG?
As a Web Developer, my current role focuses on optimizing our network of organic, consumer-facing websites.

What does your role entail?
Lots of things: coding, administering our CMS (content management system), monitoring and interpreting web analytics, and brainstorming with management and marketing folks are just a few examples.

What do you enjoy most about your role?
Every day here is different, and there are always opportunities to learn new things and wear different hats. I also like knowing that my projects can have a direct impact on the business.

Are you currently working on a new project and if so what is it?
We just rolled out a completely new and re-designed website. The old site is actually still up and running, and I am currently in the middle of comparing the performance (mainly in terms of conversion rates) of the old and new. My big obsession right now is optimizing the new homepage until the new site’s performance surpasses the old site.

What do you do for fun?
Listen to music. Getting out to see bands. Drawing and painting. Watching films. Eating too much at Indian buffets. Playing with our four cats.

What is something that no one would ever know about you?
For some reason, people tend to be really surprised if I happen to mention I’m half Korean.

Kevin currently resides in Richmond with his wife of 2+ years, Peggy  and their 4 cats and 3 geckos. Prior to moving to Richmond he resided in Buffalo NY.

Rosa Luciano is the Marketing Coordinator and blogger extraordinaire for Interactive Financial Marketing Group. Follow her on Twitter @RozaLuciano

Employee Spotlight: Meet Zenada Burnette!

September 15th, 2010 by

As we continue our Employee Spotlight series, we bring to you Zenada Burnette.  Since joining Interactive Financial Marketing Group (IFMG) in 2003 as a Front Desk Receptionist, Zenada has served in various capacities as an employee of IFMG, including Office Manager and Dealer Services Specialist.

Starting in 2006, Zenada’s primary focus was to increase efficiency in administrative tasks and roles and automating processes as Dealer Services Manager. She has since moved to the Financial Department as a Sr. Accounts Receivable Specialist. We are pleased to introduce you to her!

How long have you been with the company?
A little over seven years.

What is your role at IFMG?
I am the Sr. Accounts Receivable Specialist.

What does your role entail?
My main role is collecting from dealers that have a past due balance, among other things.

What do you enjoy most about your role?
I am learning not only accounts receivables, but I am also learning accounts payable.

Are you currently working on a new project and if so what is it?
I am helping to ensure that the reporting used to generate our monthly invoices matches our financial records.

What do you do for fun?
Anything with my daughter. No matter what we do, we always end up laughing together.

What is something that no one would ever know about you?
I love going to Atlantic City to gamble with my boyfriend. He is better at it than I am, but I am still learning.

 Zenada lives in Richmond, Virginia with her daughter, Asjah and is working towards obtaining her in Information Systems degree from John Tyler Community College in Chester, Virginia.

Rosa Luciano is the Marketing Coordinator and blogger extraordinaire for Interactive Financial Marketing Group. Follow her on Twitter @RozaLuciano

Success with Auto Finance Leads – ongoing series on Carloanco.com

September 10th, 2010 by

We’ve got a lot of good things going on here at IFMG, and recently we’ve been adding some highlights from our Carloan.com dealer network partners to our blog over on Carloanco.com.

To date, we’ve profiled AutoDrive1 in Massachusetts and Haley Ford, right here in Richmond. They’ve been seeing some astonishing ROI numbers from our marketing programs, and one of them, AutoDrive1, has even gone so far as to build their daily activity around our auto finance leads. As a result, they’ve been able to grow their business dramatically.

It’s all great stuff, if I do say so myself (full disclosure: I wrote the blog posts and the bulk of the accompanying profiles).

Check ‘em out and let us know what you think!

Amy Taggart is the Marketing Manager for Interactive Financial Marketing Group

Employee Spotlight: Meet Dinesh Prakashchand!

September 8th, 2010 by

Our employee spotlight continues as we introduce to you Dinesh. Originally from Bangalore (The IT Hub of India), he has been in the USA since 2001 and believes it has been a fabulous experience so far.

 With a masters degree in Computer Science, and over 9 years of software experience, Dinesh is definitely one of the great minds here at IFMG and we hope you enjoy getting to know him, as much as we have.

How long have you been with the company?
I started off as a Contractor for IFMG through APEX Computers for the first 6 months, before I accepted the full time employment. The entire tenure has been about 5 yrs 10 months.

What is your role at IFMG?
Sr. Web Developer, responsible for developing/maintaining and enhancing/optimizing various IFMG applications, concentrating more towards our lead routing algorithms and processes.

What does your role entail?
Participating in entire software development life cycle, from understanding customer/consumer/business needs, brainstorming for algorithms, solutions & designs, and then later developing, testing and deploying applications out to our production environment where all the magic stuff happens.

What do you enjoy most about your role?
The opportunity to experiment different ideas and algorithms that help optimize our system.

Are you currently working on a new project and if so what is it?
REO – Routing Engine optimization, optimize our routing algorithm and processes.

What do you do for fun?
Outdoor activities – like to play cricket, basketball, enjoy camping with my family & friends. Enjoy playing ping pong too..
Enjoy eating good vegetarian food from several different cuisines like Indian, Mexican, Thai, Italian etc…

What is something that no one would ever know about you?
If it’s not known until now, it’s not worth being known.

Dinesh currently resides in Richmond, VA with his family.

Rosa Luciano is the Marketing Coordinator and blogger extraordinaire for Interactive Financial Marketing Group. Follow her on Twitter @RozaLuciano

We’re finally settled!

September 3rd, 2010 by

So this past week has been spent getting settled into our new space in Moorefield Park and we are absolutely loving it! Most employees would agree the size of the new office is a perfect fit for IFMG. Rather than being holed up in cubicles all day, we share an enormous open space where we are able to interact with the various departments within the company.  Enjoy the before and after pics below.

Rosa Luciano is the Marketing Coordinator and blogger extraordinaire for Interactive Financial Marketing Group. Follow her on Twitter @RozaLuciano