Read an article this morning called Faltering “Chevy Runs Deep” campaign to get retooled”, and it got me thinking.. First I thought geez they really should scrap that slogan, than I thought of some of the great tag-lines/slogans/jingles I had come by through time. I mean slogans that 30+ years later are still memorable and recognizable.

One that I remember as a kid was the Toys R Us jingle.. “I don’t wanna grow up, I’m a Toys R Us kid…” and my favorite was “Show em’ you’re a tiger, show em’ what you can do! The taste of Kellogg’s Frosted Flakes…” (you know the rest!). Some other favorites include:

• It’s everywhere you want to be – VISA
• Once you pop, you can’t stop. – Pringles
• I’m lovin’ it! – McDonald’s
• Like a good neighbor, State Farm is there – State Farm
• Just Do It – Nike
• Nobody better lat a finger, on my butterfinger – Butterfinger
• We’ll leave the light on for you – Motel 6
• Every kiss begins with Kay – Kay Jewelers
• Maybe she’s born with it? Maybe it’s Maybelline! – Maybelline Cosmetics

Now besides the good my epic fail would have to be the creepy Burger King King. Thankfully his image will be discontinued from the brand!

Do you have any favorite slogans/tag-lines that you want to share? Or even ones that you would rather forget? Share them below!

Rosa Luciano is the Marketing Coordinator and blogger extraordinaire for Interactive Financial Marketing Group. Follow her on Twitter @RozaLuciano

We get into some interesting debates here in the halls of IFMG. As a marketing services company that has built a business around lead generation for auto finance, we understand a lot about how to reach out to prospective customers and get them to respond to a call to action.  But it also means that we engage in some animated discussions around the strategy and tactics we can use to do that. Recently we’ve been taking another look  at one of the fundamental concepts of marketing, branding.

Opinions vary, but what it boils down to is this: how do you define a brand?  Is it the word-association game you play when someone mentions a company’s name? Is it the logo? Their message? The tagline?

If it’s done well, it’s widely recognized like Apple or Coca-Cola. Their names conjure up full experiences, for better or for worse. It can help increase stickiness and determine any given potential consumer’s propensity to buy.

Personally, I like Seth Godin‘s description:  “If you’ve never heard of it, if you wouldn’t choose it, if you don’t recommend it, then there is no brand, at least not for you.”  (“define:Brand“, December 13, 2009)

If that’s the case, and there are no associations for a company name or a brand, then does changing a logo really have any effect on how a company performs in the marketplace?

Amy Taggart is Marketing Manager for Interactive Financial Marketing Group.

Amy Taggart is the Marketing Manager for Interactive Financial Marketing Group